The Step Most Authors Skip When They Self Publish a Book (And Regret Later)

June 26, 2025

Learning how to self publish a book has become easier than ever. With tools like Kindle Direct Publishing and other self publishing platforms, aspiring authors can bypass traditional publishing and take direct control of their work. But with this freedom comes a critical responsibility: ensuring your book is actually ready for readers.


Unfortunately, many first-time authors rush through the self publishing process, overlooking vital steps that separate a successful book from one that gets ignored. At Masterly Publishing, we often meet writers who regret skipping the most essential components that protect their reputation and boost long-term success.


The Most Common Mistake in the Self Publishing Journey

The one step most self published authors skip? Investing in professional services like proofreading, legal review, or book editing. Whether due to budget concerns or simple inexperience, many authors assume their book is "good enough" after their final draft.

But here’s the truth: even the best writing can be undermined by a few overlooked errors. Typos, formatting issues, and copyright mistakes can derail book sales, damage your image, and lead to negative reader reviews. These small misses have big consequences.


Professional Editing Isn’t Optional—It’s Foundational

A manuscript that hasn’t been touched by a professional editor will stand out for the wrong reasons. While self publishers enjoy complete creative control, this doesn’t mean the final product should lack polish.

Professional editing addresses:

  • Grammar and syntax errors
  • Inconsistent tone or tense
  • Weak character development
  • Plot holes or pacing issues


A second set of trained eyes helps you tighten your story, elevate your message, and improve readability. It’s the kind of quality that attracts readers and increases your odds of being taken seriously in the publishing industry.


Proofreading: The Last Defense Against Bad Reviews

Many authors believe spellcheck is enough to catch typos. It isn’t. Proofreading is the final step before hitting publish—and skipping it is a risk you can’t afford to take.

Without professional proofreading, you run the risk of:

  • Losing credibility with potential readers
  • Receiving negative feedback for minor mistakes
  • Hurting future book sales


If your self published book has typos, formatting errors, or inconsistent chapters, readers won’t hesitate to move on. First impressions matter, and your book only gets one.


Legal Guidance: The Step You Didn't Know You Needed

Beyond editing, legal issues can haunt authors who self publish a book without guidance. Contracts, copyright laws, and distribution rights are more complicated than they appear.

Working with professionals can help you:

  • Protect your content from misuse
  • Avoid plagiarism and copyright conflicts
  • Understand royalties across publishing platforms
  • Safeguard your brand for future books


Most self publishing companies won’t cover these legal pitfalls. That’s why working with a full-service team like Masterly Publishing is essential.


Your Cover Design Is Selling—Or Killing—Your Book

You may have written a masterpiece, but without a compelling book cover, it might never get opened. Professional cover design is one of the most important tools to attract readers on digital platforms and in physical bookstores.

A great cover:

  • Makes your book title pop
  • Communicates genre and tone
  • Builds visual trust with potential readers
  • Looks clean and professional on all print formats


DIY tools can help, but nothing compares to hiring a cover designer or professional designer who understands publishing specs and audience psychology.


The Downside of Incomplete Metadata

Authors often overlook the importance of metadata: book description, categories, keywords, and author bios. But these elements are key for discovery on online retailers, social media platforms, and search engines.

Without well-written metadata:

  • Your book gets buried in search results
  • Distribution channels won’t promote it effectively
  • Online communities may ignore it altogether


If you want to successfully publish and sell, your book needs more than just great content—it needs the right marketing foundation.


Cover File and Formatting Flaws That Sabotage Launches

Even experienced self publishers struggle with technical errors in cover file uploads, margins, or incorrect formatting across print books. These problems not only delay launch, they can make your book look unprofessional once released.

Formatting issues can include:

  • Incorrect trim size
  • Misaligned margins
  • Blurry images or logos
  • Inconsistent font usage


Letting professionals handle this ensures a seamless launch and ensures your book looks great everywhere it’s sold.


The Myth of Low-Cost Publishing

Many first-time authors believe they can self publish a book for a few hundred dollars using tools like direct publishing or free self publishing platforms. While it's possible to go this route, the reality is that low-cost publishing usually results in low-quality output.

Cutting corners may save upfront costs, but it often leads to:

  • Lost sales
  • Poor reader reviews
  • Reprinting expenses
  • Damaged reputation


Instead, consider your book a long-term investment in your writing career. High-quality, professionally published books stand the test of time.


Distribution Matters More Than You Think

Getting your book into local bookstores, online retailers, and global distribution services takes strategy. Many authors mistakenly believe that simply uploading to Kindle Direct Publishing is enough.

But full book distribution includes:

  • ISBN registration and metadata formatting
  • Wide release on many self publishing platforms
  • Print and digital availability
  • Inventory support for physical bookstores


Skipping this process limits your exposure and growth as an author.


You Don’t Have to Do It Alone

Learning how to self publish a book doesn’t mean you need to go it alone. In fact, the best way to successfully self publish is by surrounding yourself with professionals who guide, support, and protect your work every step of the way.

At Masterly Publishing, we provide:

  • Expert coaching on the entire self publishing journey
  • Full-service book editing, proofreading, and formatting
  • Access to professional services including legal and marketing support
  • A streamlined publishing process from draft to distribution


We believe that every author should have the tools and support to publish your book with confidence and clarity.

A digital infographic features bold blue text on a yellow-orange background reading


From Blank Page to Published Success

The dream to publish a book is real and achievable. But the road is full of decisions that can either elevate your work or undermine your efforts. Missing just one critical step can mean the difference between success and disappointment.


Don’t gamble with your creative investment. Whether it's choosing a publishing platform, refining your book cover, or protecting your work legally, every detail matters. The key is knowing what you need and having the right team to support your vision.


Skipping Strategy: How Lack of Marketing and Industry Insight Undermines Your Book’s Success

Many authors get so focused on just finishing the writing process that they overlook the most important next step: building a smart marketing strategy. Unlike the traditional publishing process, where literary agents, editors, and publicists guide the launch, independent authors must craft their own path. To successfully self publish your book, you need more than a platform—you need visibility, branding, and engagement. At Masterly Publishing, we help authors create an author website, set up an own website for book promotion, and leverage direct access to their audience.


Whether you're aiming to match the success of traditionally published books or carve your own lane outside traditional publishers, we guide you in publishing directly, using print on demand, and optimizing discoverability across the book industry. Your own book deserves the same attention and expertise that a big house like Noble Press would give—especially if you want your book sold to readers who value quality and trust.


The Best Way to Self Publish a Book Starts with Professional Support

Many aspiring authors ask about the best way to self publish a book, hoping there’s a single tool or shortcut that guarantees success. But in reality, successful self-publishing requires a combination of quality, strategy, and trusted expertise. While platforms like Kindle Direct Publishing provide access, they don’t offer the full scope of support needed to compete with professionally produced titles. At Masterly Publishing, we guide you through editing, design, formatting, marketing, and distribution—all in one place—so you can launch your book with confidence and clarity. The best path is the one where you’re never left wondering what step comes next.


How Do You Self Publish a Book Without Missing Critical Steps?

If you're asking, how do you self publish a book, the answer isn’t as simple as uploading a manuscript to a platform. Successful self-publishing involves a strategic approach that includes editing, formatting, professional cover design, legal considerations, and marketing execution. Skipping any of these areas can lead to disappointing results and prevent your book from reaching its full potential. At Masterly Publishing, we walk you through each step to ensure your book meets industry standards and stands out to readers. It’s not just about publishing—it’s about publishing well.


How to Self Publish a Children's Book That Parents and Kids Will Love

Learning how to self publish a children's book involves more than just writing a fun story. Children's books require special attention to visual layout, age-appropriate language, and high-quality illustrations that engage young readers. Many authors make the mistake of skipping professional design and editing, which can result in poor reviews or lost sales. At Masterly Publishing, we help you combine educational value with visual appeal—guiding you through formatting, printing, marketing, and distribution to ensure your book delights families and earns credibility. If you're ready to bring your children's book to life, skipping the details is not an option.


Self Publish Your Novel with Confidence and Clarity

When you're ready to self publish your novel, it's tempting to focus only on finishing the manuscript and rushing to upload it. But skipping critical steps like professional editing, cover design, or legal protection can weaken your story’s impact and hurt your credibility. A polished, well-prepared novel has the power to compete with traditionally published titles—if it's supported by expert guidance. At Masterly Publishing, we provide the full range of services to help you structure, refine, and launch your novel effectively. If you're serious about success, don’t leave the most important parts to chance.


Contact Us for a Free Consultation on How to Self Publish a Book

If you're ready to self publish a book and want to avoid the costly mistakes most authors make, Masterly Publishing is here to help. Our all-in-one services cover everything from editing and formatting to cover design and legal guidance, ensuring your book is not only complete, but professional and market-ready.


Contact us at (888) 209-4055 to schedule your free consultation. Let us answer your questions and guide you through the self publishing process with the expertise and support you need to reach your publishing goals.

(888) 209-4055
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