How to Choose the Best Self Publishing Companies for Your Book

Publishing a book is a major milestone, but choosing the right self publishing company can determine the book's success. With so many options available, it’s crucial to find a company that offers comprehensive self publishing services, including cover design, editing, marketing services, and global distribution.

Whether you’re a first-time author or an experienced self publisher, selecting the best self publishing company requires careful consideration. This guide will help you compare self publishing companies and find the right self publishing platform to meet your needs.

What Sets the Best Self Publishing Companies Apart?

Not all self publishing companies are created equal. Some offer limited services, while others function as a one-stop shop, handling everything from editing to ebook distribution. The best self publishing platform will give you:

• Full Creative Control – Unlike traditional publishing, where a traditional publisher decides on your book’s content, self publishing allows you to retain full rights and control.
• Professional Cover Design and Formatting – Your book cover is the first thing readers notice, so working with expert designers is crucial.
• Marketing and Publicity Services – The best self publishing companies provide marketing tools to help authors promote their books.
• Distribution to Major Online Retailers – Your book should be available on Amazon Kindle Direct Publishing, Apple Books, Google Play, Nook Press, and Kobo Writing Life.
• Print-On-Demand Services – Instead of printing thousands of copies upfront, print on demand allows books to be printed as they are ordered, reducing printing costs.

Comparing Self Publishing Companies: What to Look For

1. Quality of Author Services

A good self publishing company provides author services such as:

• Editing and Proofreading – Ensures your manuscript is polished and error-free.
• Book Formatting – Prepares your book for both print books and ebook sales.
• Cover Design – A professional book cover designer will make your book visually appealing.

Some self publishing companies offer all-in-one publishing services, while others require authors to find their own cover design and formatting experts.

2. Publishing and Distribution Options

The best self publishing companies will distribute your book through:

• Amazon Kindle Direct Publishing (KDP) – The world’s largest retailer for ebooks.
• Apple Books, Google Play, and Kobo Writing Life – Great for reaching Mac users and readers across multiple languages.
• Ingram Book Company – Provides access to brick and mortar stores and major online retailers.

Some self publishing companies have an exclusive self publishing arm, meaning they only distribute through specific platforms, while others provide international distribution.

3. Print-On-Demand vs. Traditional Printing

Print-on-demand services allow authors to sell print books without maintaining inventory. This method is cost-effective and provides flexibility for authors who want to track sales and adjust their book’s retail price.

In contrast, traditional publishing houses often require authors to print large batches of books upfront, increasing printing costs.

4. Marketing and Publicity Support

Even the best self published book won’t succeed without marketing. The best self publishing companies offer:

• Marketing tools like book trailers, social media promotion, and email campaigns.
• Publicity services to secure book reviews and media coverage.
• Universal book links that make it easy for readers to find your book across all the major retailers.

5. Pricing and Royalties

Understanding how self publishing companies structure their books priced and royalty payouts is essential. Some companies take a major advantage in royalties, while others let authors keep a larger percentage of book sales.

Factors to consider:

• Ebooks priced competitively often sell better.
• Some self publishing platforms allow you to set your book's retail price freely.
• Platforms like Amazon Kindle Direct Publishing and Apple Books offer different royalty percentages based on ebooks priced within certain ranges.

Best Self Publishing Companies to Consider

Many self publishing companies offer different services, so choosing the best one depends on your specific needs. Below are some of the most well-known self publishing platforms:

Masterly Publishing – Your Best Choice for Self Publishing

At Masterly Publishing, we offer a one-stop shop for authors looking for professional self publishing services. Unlike other self publishing companies, we provide:

✅ Full-service book production – We handle everything from cover design to editing.
✅ Marketing and publicity support – Get access to expert marketing services to promote your book.
✅ Global distribution – We ensure your book is available on all the major retailers.
✅ Competitive pricing – Keep more of your royalties while publishing with confidence.

Amazon Kindle Direct Publishing (KDP)

• Best for ebook publishing platform
• Offers print-on-demand services
• Limited marketing support compared to self publishing companies

Apple Books, Google Play, and Kobo Writing Life

• Ideal for Mac users and indie authors
• Allows publishing in multiple languages
• No traditional publisher involvement

Noble Press and Nook Press

• Best for authors looking to reach Canadian ebook sales
• Provides direct publishing options for both ebooks and print books

Self Publishing vs. Traditional Publishing: What’s Right for You?

Some authors prefer traditional publishing because a traditional publisher handles editing, cover art, and marketing. However, this comes at a cost:

❌ Less creative control – A literary agent and publishing companies make decisions for you.
❌ Longer publishing process – It can take years to get a book published.
❌ Lower royalty rates – Most traditional publishing houses offer small advances and retain a large percentage of book sales.

In contrast, self publishing gives authors:

✅ Creative control over their book cover, editing, and writing life.
✅ Faster publishing process – Get your self published book on the market quickly.
✅ Higher royalties – Keep more earnings from your books sold.

What Self Published Authors Need to Know Before Choosing a Publishing Company

Many self published authors make the mistake of choosing a self publishing company without reviewing the fine print in their contracts. Hidden fees, restrictive royalties, and lack of marketing support can impact your book’s success. The best self publishing companies ensure transparency in their pricing and offer clear distribution options.

If you’re publishing children’s books, it’s especially important to work with a company that provides high-quality print books with vibrant illustrations and durable materials. Additionally, your book should be available in online bookstores such as Amazon, Apple Books, and Google Play to maximize visibility. To stay up to date with industry trends, look for a self publishing company that offers ongoing support and marketing tools to help you grow as an author.

Maximizing Books Sold with the Best Self Publishing Companies

One of the biggest challenges for authors is increasing the number of books sold after publication. The best self publishing companies don’t just help authors get their books into print—they also provide marketing and distribution strategies to boost book sales. Services like global distribution, ebook distribution, and placement in online bookstores help authors reach a wider audience and improve visibility.

Authors who work with reputable self publishing companies gain access to professional marketing tools that enhance exposure, making it easier to generate more books sold. By choosing a company that offers ongoing promotional support, self published authors can maximize their book’s potential and build a strong readership.

Why Self Published Authors Should Choose the Right Publishing Company

For self published authors, finding a reliable self publishing company can make the difference between success and disappointment. The best self publishing companies offer services like cover design, editing, marketing tools, and global distribution to help authors maximize their reach. Without these key services, many self published authors struggle to gain visibility and sales.

Some platforms, like Noble Press, provide self publishing services, but authors should carefully review their options before committing. A company that supports authors beyond just the publishing process—offering marketing services and distribution to online bookstores—can greatly increase the chances of success in a competitive market.

How Self Published Authors Can Succeed with the Right Publishing Company

For self published authors, choosing the right self publishing company is critical to their book’s success. The best self publishing companies provide authors with professional editing, cover design, marketing tools, and global distribution to ensure their books reach a wide audience. Many authors make the mistake of selecting a company without researching its fine print, leading to hidden fees and lower royalties.

Platforms like Noble Press offer a variety of publishing options, but authors should compare services carefully to ensure they get the best value. Successful self published authors look for companies that not only help them get their book published but also support them with ebook distribution and access to major online bookstores.

Best Self Publishing vs. Traditional Publishing: Which One is Right for You?

Many authors debate whether traditional publishing or best self publishing is the right path for their book. While traditional publishing offers prestige and professional editorial support, it comes with major drawbacks such as long wait times, lower royalty rates, and the need for a literary agent. In contrast, the best self publishing companies give authors full control over their work, allowing them to publish faster and keep a higher percentage of their profits.

For those who value creative freedom and faster turnaround times, best self publishing is the ideal choice. Unlike traditional publishing, which can take years to secure a deal, self publishing companies help authors get their books on the market quickly. Whether you're writing fiction, nonfiction, or children’s books, the best self publishing companies provide everything from cover design to global distribution, making it easier for authors to succeed.

Finding the Best Self Publishing Companies: What to Look For

With so many self publishing companies available, it’s essential to choose one that offers high-quality services and support. The best self publishing companies provide everything an author needs, from editing and cover design to marketing and distribution. Instead of settling for just any self publishing company, look for one that offers clear pricing, professional services, and access to major online bookstores.



Many self publishing companies make big promises, but only the best self publishing companies deliver results. Authors should prioritize companies that provide transparent contracts, allow full creative control, and ensure global distribution. Whether you're publishing fiction, nonfiction, or children’s books, choosing a reliable self publishing company is key to a successful book launch.

How the Best Self Publishing Companies Help You Get Your Books Priced Right

Setting the right books priced strategy is essential for maximizing sales and reaching the right audience. The best self publishing companies provide guidance on pricing strategies, ensuring that authors can compete in the market while maintaining strong royalties. Factors like genre, target audience, and distribution channels all play a role in determining how your book should be priced.

Many self publishing companies also allow authors to adjust their books priced dynamically, offering discounts or promotional pricing to increase visibility. Whether you’re selling through Amazon Kindle Direct Publishing, Apple Books, or Noble Press, having a competitive price point can significantly impact the number of books sold and overall profitability.

How the Best Self-Publishing Companies Help Authors Succeed

Choosing the best self-publishing companies is crucial for authors who want full control over their publishing journey while ensuring professional-quality results. Unlike traditional publishing, where a traditional publisher makes most of the decisions, the best self-publishing companies allow authors to retain their rights, set their own pricing, and customize every aspect of their book.

The best self-publishing companies offer services like cover design, professional editing, marketing tools, and global distribution to major platforms such as Amazon Kindle Direct Publishing, Apple Books, Google Play, and Kobo Writing Life. With access to print-on-demand services, authors can have books priced competitively while avoiding high printing costs. Whether you are a first-time author or an experienced self-published author, working with a trusted self-publishing company ensures your book reaches the right audience and maximizes sales potential.

What to Expect from Assisted Self-Publishing Companies

For authors who want professional support without giving up control, assisted self-publishing companies provide the perfect balance. Unlike traditional publishing, where a traditional publisher handles everything but takes most of the royalties, assisted self-publishing companies allow authors to retain their rights while offering expert help in areas like cover design, editing, formatting, and marketing services.

The best assisted self-publishing companies act as a one-stop shop, guiding authors through the publishing process while ensuring their books are distributed to major retailers such as Amazon Kindle Direct Publishing, Apple Books, Google Play, and Kobo Writing Life. These companies also help authors optimize their books priced competitively, ensuring they reach the widest audience possible. For self-published authors looking for a professional, hands-on approach, working with an assisted self-publishing company can make the difference between a book that struggles and one that thrives in the marketplace.

Ready to Publish? Contact Masterly Publishing Today!

Choosing the best self publishing company can make the difference between an overlooked book and a bestseller. At Masterly Publishing, we guide authors through the self publishing journey, from cover design to international distribution.

Contact us at (888) 209-4055 for a free consultation. Our team is ready to answer any questions and help you get your book published with confidence. Don’t wait—let’s turn your manuscript into a professionally published book today!